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backlinks, check –

worthwhile

backlinkwatch.com - gives links, anchor text, how many outbound links

linkdiagnosis

Majestic SEO - need to register.  Free version only allows reports from websites you control. Majestic SEO vs Open Site Explorer

Open Site Explorer - All links.  Only the first five links include anchor text, page and the domain authority of the sites linking to you.

not so worthwhile

bluebacklinks.com - gives a count but no actual backlinks unless you create an account.  List of inbound links costs $9.95

dirgio.com - nothing without an account

online-utility.org - no results

SearchEngineGenie - no results

WebToolHub - no results

Backlinks, build – backlink builder

Bad Neighbors

Best and Worst practices for designing a high traffic website

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CPC – cost per click

CTR – click through rate

—D—

Directories – DMOZ (free), Yahoo (costs)

description meta tag guidelines - up to 155-200 words.  The description meta tag will not help much with better rankings, but it is a great marketing tool. With most search engines, the description meta tag shows up as the description for the page

DMOZ – Open Directory Project

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keyword density analysis

keyword rank – 1

keywords, related - see ontology finder - only works with single words, not multi-word phrases

—L—

link research - see also backlinks, check

Ontolo - $97/mo for basic plan.  Need credit card to sign up for 14-day trial

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—N—

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Page Authority - SEOmoz's numeric representation of a webpage's global link authority

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—R—

rank of keyword, see keyword rank

Ranking factors

—S—

Score – websitegrader.com

sitemap - Depending on your technical skills, there are two ways to generate a sitemap - to download and install a sitemap generator or to use an online sitemap generation tool. The first is more difficult but you have more control over the output. You can download the Google sitemap generator from here. After you download the package, follow the installation and configuration instructions in it. This generator is a Python script, so your Web server must have Python 2.2 or later installed, in order to run it.

The second way to generate a sitemap is easier. There are many free online tools that can do the job for you. For instance, have a look at this collection of Third-party Sitemap tools. Although Google says explicitly that it has neither tested, nor verified them, this list will be useful because it includes links to online generators, downloadable sitemap generators, sitemap plugins for popular content-management systems, etc., so you will be able to find exactly what you need.

After you have created the sitemap, you need to upload it to your site (if it is not already there) and notify Google about its existence. Notifying Google includes adding the site to your Google Sitemaps account, so if you do not have an account with Google, it is high time to open one. Another detail that is useful to know in advance is that in order to add the sitemap to your account, you need to verify that you are the legitimate owner of the site.

—T—

title tag – the most important page element for defining the page’s keyword theme. You have about 60 characters that you can use for the title tag. Keep the text in the HTML title tag short and focused on the keyword theme for the page. The keyword theme is the search phrase for which you wish to see the page rank well. The keyword theme should ideally appear multiple times in the page content. The first 2 or 3 words on the left side of the HTML title tag hold more relevance than words on the right side. If you wish to add the company name, put it on the right side. It is much more important for users to find your Web page using search keywords. Users will not search for your company name unless they already know who you are.

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—W—

—X—

xrumer - blackhat SEO program that is able to successfully register and forum spam with the aim of boosting search engine rankings

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—No's—